We build the part nobody wants to build twice
Every team adding "smart" to a product rebuilds the same connectivity, the same dashboard, the same onboarding, the same storefront. We think that work should be a platform, not a rite of passage.
“Hardware people should spend their time on hardware. Everything between a working device and a paying customer is undifferentiated infrastructure.”
What we believe
Hardware people should stay hardware people
The best connected products come from teams who deeply understand their machine. Requiring them to also staff a platform build decides who gets to ship on the wrong criterion.
The whole chain, or none of it
Individually, each piece — connectivity, dashboards, onboarding, payments — is solvable. The cost is in making them fit together. A platform is only worth it if it removes the integration tax, not just one row of it.
Connected isn't the finish line
Most tooling declares victory when a device sends its first reading. That's the start. A product isn't done until someone can buy it, use it, and pay for it.
The primitive should be neutral
The platform makes no assumption about what a device is. A thermostat, a soil sensor and a drone run the same loop — only the identifiers and payloads differ. That neutrality is what lets one piece of infrastructure carry every vertical.
Honest about the fit
A platform that claims to suit everyone suits no one in particular.
A good fit
You build connected devices and want them to be products, not prototypes.
You want to reach users without building a web app, a mobile app and a backend.
You want a path to sell your product or license your design.
You're a small team or solo maker who can't staff a full platform build.
You're an integrator assembling multi-device dashboards for clients.
Look elsewhere if
You need to own the entire stack on your own metal for regulatory or contractual reasons.
It's a one-off internal gadget with no users and no product ambitions.
It's an ultra-low-level or hard-real-time control loop that belongs in firmware regardless.
Building something connected?
Tell us what you're making, and we'll be straight with you about whether this is the right place to build it.
Get in touch